Podcasts de branding

Shireen Smith - Why Have a Brand Strategy for Your Business? Part 1

Whatever your circumstances, setting your brand strategy can be really useful whether you’re...

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Shireen Smith (from YouTube) - What Business Are You Really In?

Asking yourself the question ‘what business am I really in’ is well worth doing periodically –...

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Shireen Smith - How Brand, Branding and Marketing Impact Your Business Success

Branding has become a bigger thing than its origin as a visual designation of origin of cattle....

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Shireen Smith (from YouTube) - 3 Facts About Copyright Everyone Should Know

There is quite a lot of confusion generally with intellectual property terms like copyright,...

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Levent Yildizgoren - Building a Translation Business

Levent satisfied his burning desire to run his own business in 1995, joining his wife in her...

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Shireen Smith (from YouTube) - How to Increase the Value of Your Business Without Increasing Turnover

Building your business’ Intellectual Capital is the way to increase the value of a business...

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Shireen Smith - Building a Business to Exit

In practice selling a business usually involves preparing for a sale at least 2 years in advance....

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Shireen Smith - Continuous Improvement – Get Going with Your Podcast

Shireen Smith uses the ordinary dictionary meaning of continuous improvement as a philosophy...

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Shireen Smith - Why Brand Protection is Important in Marketing

In this episode, Shireen Smith discusses the importance of brand protection in marketing....

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Theo Williams - A Product Designer's Perspective on Branding

Theo Williams is a creative whose superpower is to provoke new ways of thinking so retailers and...

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Shireen Smith - What Not To Do When Branding

Shireen discusses How Not to Brand Your Business in the 21st century and talks about the lack of...

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Shireen Smith (from YouTube) - Why Begin With the End in Mind

People assume branding is about getting pretty design work done, whereas the visual identity is...

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Licensing And Franchising, What Is The Difference And Does It Matter?

There is widespread confusion about an aspect of franchising and licensing which is caused by the...

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Shireen Smith (from YouTube) - Part 1 Licensing And Franchising, What Is The Difference And Does It Matter?

There is widespread confusion about an aspect of franchising and licensing which is caused by the...

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Daniela Bolzman

Within the first 10 mins we smashed out a 3-step plan to improve your listing - introduced by...

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Tommy Ballam - Creating His Business and Growing it Through Franchising

Tommy Ballam founded his business Captain fantastic, a children's entertainment franchise...

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Shireen Smith (from YouTube) - Part 2 Licensing And Franchising, What Is The Difference And Does It Matter?

When it comes to licensing a business format, whereby you grant a third party the right to...

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My Approvals Hell

Getting content signed off is hard.  Who's really in charge? What are the ground rules? Why...

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How to create a household name with fashion branding ft. Aliza Licht, Founder and President at Leave Your Mark LLC

You need a multi-pronged strategy to build a well-known brand. While there are many parts to it,...

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What is Brand Strategy? [3 Questions You Need to Answer Before Defining Yours]

What is Brand Strategy? This episode explains what brand strategy is and the 3 key questions you...

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