Can 1st Party Data Save Digital Advertising?
With the demise of the cookie monster and the supreme reign of a few internet giants, a lot of...
24:34
“You’re Dead In 18 Months Or Less” - Scott Galloway's ominous predictions for CMOs last week...
22:02
Can We Stop The Industry From Advertising Fossil Fuel Companies? With Joe Cole
As global consciousness of the world's climate challenges rises, the role of advertising is being...
43:38
Can Social Media Platforms Outlive The Generation That Defined Them?
Social Media platforms are often put on the map by (young) generations, but ageing with them...
22:48
Is Strategy A Creative Or Rational Process?
Strategic planning inevitably requires the ability to rationalize information, but does great...
21:55
How Would You Launch A New Agency Today?
If you had to launch an agency from scratch today, how would you do it? What strategy or approach...
25:15
Is Rebranding Ever A Good Idea? With Jessica Lehmann Ash
On the heels of Twitter's catastrophic rebranding, we are joined by Co:Collective's Snr Strategy...
43:23
Can Marketers Be Good At All Forms Of Advertising?
Brand, performance, social, programmatic, CRM, influencer, sponsoring, media, creative... There...
21:00
Threads Is Out... So What? With Grace Freeman
Threads has taken the world of social media by storm last week, growing in ways we'd never seen...
41:12
Is Barbie Revolutionizing Movie Marketing? With Moshe Isaacian
Barbie has been taking the film industry by storm - and the marketing community has noticed! This...
41:54
Does Advertising Even Work At All?
A couple of years ago, Freakonomics discussed research that show zero to negative correlation...
19:56
How Can Young Marketers Find Their Voice Alongside Veterans? With John Lyons
Between the loud voices of our industry and the stress of being judged for what you say, finding...
39:02
Who put client services in charge?! With Marina Biglione
We often talk about strategy and creative, yet client services are often the ones running the...
40:46
Can Ad Agencies Still Build Differentiated Cultures?
As talent ebbs and flows in incestuous fashion between agencies that are increasingly large in...
23:16
Have The Rules Of Loyalty Changed?
The debate over acquisition vs loyalty has rocked the marketing industry over the past 10 years....
22:11
Ad-Supported Or Subscription Model, Which Will Win?
For a while, subscription models were all the rage. Now, ad-supported is making a comeback. Is...
18:33
How Is Generative AI Impacting Advertising?
Generative AI is this year's buzzword. But unlike those who preceded it, the applications are...
24:46
Is Parenting Compatible With A Career In Advertising?
Advertising is increasingly a young person's game. Are the hardships of parenting one of the...
24:50
Will Calls To Boycott Hurt Bud Light?
Bud Light experienced pretty severe backlash after putting the face of influencer Dylan Mulvaney...
25:54
Are Marketers More Prone To Grifters?
Snake oil salesmen, grifters, poseurs... There doesn't seem to be a shortage of people abusing...
24:11
Lo último de Negocios y sectores
What is your response-ability?
Episodio
Premium
Plus