Tim Wu reads and discusses 'The Attention Merchants'

19/12/2016
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Descripción de Tim Wu reads and discusses 'The Attention Merchants'

The author who coined the phrase “net neutrality” takes a revelatory look at the rise of “attention harvesting” and its effect on our society and ourselves. In "The Attention Merchants: The Epic Scramble to Get Inside Our Heads," author Tim Wu offers this definition of “attention merchant:” An Industrial-scale harvester of human attention; a firm whose business model is the mass capture of attention for resale to advertisers. -- In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Wu argues that from the pre-Madison Avenue birth of advertising to TV’s golden age to our present age of radically individualized choices, the business model of attention merchants has always been the same. He describes the revolts that have risen against attempts to influence our consumption, from the remote control to FDA regulations to Apple’s ad-blocking OS. “The Attention Merchants” examines how the methods for harvesting our attention have given rise to the defining industries of our time, changing our nature – cognitive, social and otherwise—in ways unimaginable even a generation ago. -- Tim Wu is a policy advocate and a professor at Columbia University who is known for coining and developing “net neutrality” before it became a federal law. His previous book is “The Master Switch.”