The Open Mike - Ep 29 - The Power of Direct Response Marketing, Selling & Packaging Oneself

On today’s episode we are going to be discussing a key topic for many entrepreneurs who are looking to break through especially as an influencer - and the Power of Direct Response Marketing, Selling and Packaging Oneself.
The need to stand out in any arena is key, to provide value in advance and to gain both a following that grows and with the respect of a community that sticks around is Jenga.
The considerable noise and continuous regurgitation of the same old content creates distrust and in the most exposes many who try and fake it.
I've never been a fan of fake it until you make it, authenticity is key and delivering your expertise and value in advance before looking to extract any value wins every time for me.
I’d be keen to hear your feedback as the audience on this matter and shoot us a message on Twitter using the #TheOpenMike and let me know your take!.
I'm exceptionally proud and privileged to be joined on today's show by Heather Ann Havenwood, who is widely regarded as a top authority on digital marketing, sales coaching, and online publishing on business strategies. Heather Ann has been named one of Top 50 Must Follow Women Entrepreneurs by Huffington Post.
Heather Ann has also been named Chief Sexy Boss™ (from her Amazon BEST SELLER book Sexy Boss™ How Female Entrepreneurship is Changing the Rule Book and Beating the Big Boys and others call her the 'Wizard Behind the Curtain'.
In 2006 Heather Ann started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months.  Welcome to the show Heather Ann - thanks for taking time from your busy schedule to join us from Texas today and sharing your expertise, how are you today?
Watch the Podcast or Listen Below For The Full Interview