The Mobile User Acquisition Show

❓A Q&A about the dynamics driving Applovin performance 💲

Today’s episode is from a private interview that I did for someone in the investment community...

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• 3 días

Adjective slaying: an instant way to make your UGC scripts punchier

 We’ve seen THOUSANDS of UGC scripts: and oftentimes the fix for verbose scripts is simple. ✂️...

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• 13 días

📚Learnings from using AI-based creators in UGC ads with Alexei Chemenda(Founder and CEO at Poolday.ai)📍

Our guest today is Alexei Chemenda, Founder and CEO at Poolday.ai, a platform that uses AI actors...

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• 17 días

🧵How to use AEM to unlock iOS ad spend on Meta🧣

In this episode, we explore and discuss AEM(Aggregated Event Measurement) from Meta, which has...

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• 27 días

🔔[RETENTION CLUB]Winning retention strategies for subscription apps with Nataliia Drozd, Marketing and UA Lead a

Our guest today is Nataliia Drozd, Marketing and UA Lead at Fabulous. Nataliia’s previous episode...

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• 1 mes

🥁How to balance appealing to algorithms vs. humans ⛳️

In this episode, we talk about the fine balance that creatives have to strike between appealing...

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• 1 mes

🔥 [RETENTION CLUB] How to master retention triggers with Ekaterina Gamsriegler Growth and Marketing Lead at Mimo

Dive into the world of app magic with Ekaterina Gamsriegler on the Mobile UA Show! 🌟 This...

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• 2 meses

👣 Winning Q1: Maximizing Post-Holiday Subscription App Growth with John Koetsier VP of Insights at Singular,...

🚀 We’re excited to share insights from our latest webinar "Winning Q1: Maximizing Post-Holiday...

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• 2 meses

👑[Retention Club] Winning Day 0: Unlocking Early Retention For Downstream Growth 🧥

This episode is part of the “Retention Club”, our series of episodes on Retention & Reengagement,...

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• 2 meses

🎆 When ROAS optimization isn’t your best option🎾

In this episode, we explore the nuances of ROAS optimization, a key tactic that prioritizes...

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• 2 meses

💡Learnings from 750+ AB tests with Matthew Emery (Product Manager & Consultant at Turbine Games Consulting.)

Our guest in today’s episode is Matt Emery, Product Manager & Consultant at Turbine Games...

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• 2 meses

🎮What apps can learn from mobile games to scale their UA with Sandra Schneider (Senior Director, Growth...

Sandra Schneider is the Senior Director of Apps Beyond Games at Unity. Sandra is responsible for...

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• 3 meses

🏎️ Secrets of the World’s #1 Subscription App Publisher, with Cantuğ Sugün ( Marketing Team Le

Our guest today is Cantuğ Sugün, Marketing Team Lead at Codeway Studios. In this episode, Cantuğ...

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• 3 meses

🎷 [Live in Berlin]: Challenges post-ATT, Creative fatigue, AI tools and more with Diane Germann (Lead Performanc

Today’s episode is the recorded version of the first live episode of the Mobile User Acquisition...

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• 3 meses

🎄 The Mobile UA Show takes a break. Happy Holidays! 🎆

Thanks for tuning in all through 2023. We look forward to 2024!

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• 4 meses

🥪 How much does Monopoly Go spend on marketing? Analysis of a $1b revenue game. 🍱

🚀 How much does a billion-dollar game spend on marketing? Monopoly Go won't tell us, but we...

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• 4 meses

🛡️ Bridging the gap between finance and UA: Going Beyond ROAS with Martin Macmillan (CEO/Founder at Polle

Today’s guest is Martin Macmillan, Founder and CEO of Pollen VC. In today’s episode, he talks...

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• 4 meses

💯 Beyond Downloads: How to Measure the True Impact of ASO with Yevhen Tarasenko (ASO & Market Intel Lead at.

Our guest today is Yevhen Tarasenko, a mobile growth strategist with more than 10 years of...

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• 5 meses

⚒️Decoding Latency: How to Strike a Balance Between Revenue & User Experience in Ad Monetization with S

Our guest today is Sami Biçer, Growth Manager at MagicLab.  In this episode, we'll embark...

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• 5 meses

🎮 What should gaming marketers do around Black Friday? Here is what the data says 📊

In this episode, we dissect the impact of Black Friday on the gaming industry. We dig into the...

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• 5 meses