Podcasts de copywriting

The B2B Content Audio Blog #6: how to interview subject matter experts

Here’s a thing nobody tells you about being a B2B content writer: it’s not just about writing....

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The B2B Content Audio Blog #5: the big mistake you’re making with titles

What is a present participle? Why are they overused? And what exactly is the difference between...

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The B2B Content Audio Blog #4: content for Account-Based Marketing (ABM)

It’s no wonder Account-Based Marketing is so popular: it works. But when you tell your key...

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The B2B Content Audio Blog #3: which B2B copywriter is best for you?

It’s rare to find one B2B copywriter who can do every kind of content well. So it’s important to...

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The B2B Content Audio Blog #2: how to write the perfect B2B case study

B2B case studies are enduringly popular for one simple reason. They work. In the second...

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The B2B Content Audio Blog #1: B2B blog length and pricing

In recent years, changes to search algorithms have started rewarding quality. That’s just one...

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Episode 3 - We Need to Talk About Copy

Host – and fellow copywriter, James Leadley – talks to 2 of Booking's principle copywriters and...

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CMO Challenges: content effectiveness

A second part to the session with Laura Milsted from the Financial Times, we discuss types of...

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CMO Challenges: brand value and short-termism

We are joined by Laura Milsted, Global Advertising Director from the Financial Times, to discuss...

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What Does Your Brand Sound Like?

In this episode, our audio producer Harry gets a little too excited about sonic identity. How do...

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Confluence of Physical and Digital Worlds

In this episode of the podcast, Jon Busby (CTO) and Alex Norbury (Commercial Director) discuss...

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What Is a Brand In 2019?

What is a brand in 2019? Who decides what your brand means and how much control do you have over...

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What Happened To Digital Marketing?

We are pretty sure we know what digital marketing WAS... but not so sure we know what it IS....

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The Importance Of Channel Engagement

Engagement. Empowerment. Strategy. You’ve heard all the buzzwords, but what do they mean, and...

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Data in 5

Data is scary, data is boring. We know. That's why we dragged our head of Martech John Breedon...

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Putting more RPM in your ABM

What is Relationship Powered Marketing (RPM) and how can it accelerate your Account Based...

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The Potential of Voice

In this episode, Audio Producer Harry Radcliffe and Chief Technology Officer Jon Busby discuss...

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Voice in B2B marketing

In this podcast Alex Webber talks to our Audio Producer Harry Radcliffe about the role voice will...

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Balance for better (bonus episode)

For International Women's Day Kirsty, Alex, Gemma and Liz get together to celebrate and encourage...

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Supercharge your ABM

Minaz Tejani and Sara Foxley discuss their top 5 ways to supercharge your ABM strategy. 

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