The B2B Content Audio Blog #6: how to interview subject matter experts
Here’s a thing nobody tells you about being a B2B content writer: it’s not just about writing....
06:27
The B2B Content Audio Blog #6: how to interview subject matter experts
Here’s a thing nobody tells you about being a B2B content writer: it’s not just about writing....
06:27
The B2B Content Audio Blog #5: the big mistake you’re making with titles
What is a present participle? Why are they overused? And what exactly is the difference between...
09:02
The B2B Content Audio Blog #4: content for Account-Based Marketing (ABM)
It’s no wonder Account-Based Marketing is so popular: it works. But when you tell your key...
16:02
The B2B Content Audio Blog #3: which B2B copywriter is best for you?
It’s rare to find one B2B copywriter who can do every kind of content well. So it’s important to...
10:24
The B2B Content Audio Blog #2: how to write the perfect B2B case study
B2B case studies are enduringly popular for one simple reason. They work. In the second...
12:53
The B2B Content Audio Blog #1: B2B blog length and pricing
In recent years, changes to search algorithms have started rewarding quality. That’s just one...
12:48
Episode 3 - We Need to Talk About Copy
Host – and fellow copywriter, James Leadley – talks to 2 of Booking's principle copywriters and...
30:25
CMO Challenges: content effectiveness
A second part to the session with Laura Milsted from the Financial Times, we discuss types of...
19:08
CMO Challenges: brand value and short-termism
We are joined by Laura Milsted, Global Advertising Director from the Financial Times, to discuss...
19:21
What Does Your Brand Sound Like?
In this episode, our audio producer Harry gets a little too excited about sonic identity. How do...
11:16
Confluence of Physical and Digital Worlds
In this episode of the podcast, Jon Busby (CTO) and Alex Norbury (Commercial Director) discuss...
34:10
What is a brand in 2019? Who decides what your brand means and how much control do you have over...
24:18
What Happened To Digital Marketing?
We are pretty sure we know what digital marketing WAS... but not so sure we know what it IS....
32:04
The Importance Of Channel Engagement
Engagement. Empowerment. Strategy. You’ve heard all the buzzwords, but what do they mean, and...
07:27
Data is scary, data is boring. We know. That's why we dragged our head of Martech John Breedon...
05:24
What is Relationship Powered Marketing (RPM) and how can it accelerate your Account Based...
15:30
In this episode, Audio Producer Harry Radcliffe and Chief Technology Officer Jon Busby discuss...
23:03
In this podcast Alex Webber talks to our Audio Producer Harry Radcliffe about the role voice will...
16:12
Balance for better (bonus episode)
For International Women's Day Kirsty, Alex, Gemma and Liz get together to celebrate and encourage...
21:47
Minaz Tejani and Sara Foxley discuss their top 5 ways to supercharge your ABM strategy.
15:12