Keeping Reporters on Your Side
What if you don't know the answer to a reporter's question? How do you handle "off the record"...
05:35
Podcasts de clark
How to Avoid Ticking Reporters Off
You've worked hard to build your media contacts. Don't drop the ball now! Strategy consultant...
04:11
WTTS’ Laura Duncan and her husband of 23 years, Sean, talk about life at home. In episode 63,...
17:15
Which reporters should you cultivate? And how can you become a trusted source they turn to, time...
07:26
Why Your Business Must Pursue a Referral Strategy
It's not optional - your business needs a referral strategy. Learn more about this necessity in...
07:15
Should You Ask for a Referral Fee?
When you refer business to others, should you ask for a referral fee? What's the right move?...
02:10
How to Increase Referrals by Staying Top of Mind
The first step in winning more referrals is ensuring your customers and colleagues remember...
03:55
How to Get More Referrals By Giving More
Want more referrals? Give more, and activate the power of reciprocity. Learn how to dramatically...
06:09
How to Get More Referrals by Being a Connector
How does being a connector lead to more business and better referrals? Find out, in this excerpt...
01:22
How to Follow Up After Giving Someone a Referral
You've given someone a referral - now what? Learn how to harness that momentum and ensure it...
02:19
Why do some ideas go viral, while others fall flat? Learn more about how to harness and create...
02:31
How to Create a Metrics-Driven Communication Plan
How do you know your communication plan is effective? How can you ensure it's metrics-driven?...
07:07
How to Build Powerful Connections
Strategy consultant Dorie Clark explains how to build powerful connections - and how your...
02:33
Are You Making Yourself Understood?
Is your message getting "lost in translation"? In today's competitive business environment, you...
05:36
Blogging is a lot harder than tweeting - and that's exactly why you should do it. Marketing...
06:44
Is your message getting through? Now more than ever, you have to sharpen your branding and ensure...
04:47
Why Charity Pays for Business Executives
Can you do well by doing good? Marketing expert Dorie Clark discusses the importance of...
04:57
Building Relationships with Reporters
If you want positive media coverage for your business, the first step is to build trust with...
08:51
Why Your Company Needs a Written Media Relations Policy
In your company, who's authorized to speak to the media? Do you know? Do they? Marketing expert...
02:20
How to Create Content That's Relevant to Your Customers
Your customers will simply tune out if your communications - enewsletters, blogs, podcasts -...
04:07
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