Facebook Mobile Ads

Stacked Lookalikes (Audience Strategy)

Combine various lookalikes to find more audiences winners (aka combined/stacked lookalikes)

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Headline Ad Copy Ideas ??????????

Headline ad copy testing ideas! Try variations of single words vs phrases vs emojis.

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Are You Ready For Q5?

Mark your calendars for Q5!

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Top Product Opportunities in Q4

Top product opportunities in Q4

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Auto Language Translations

Check out Facebook's auto language translation capabilities at the ad level.

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Single Country Targeting (Q4 Recommendation)

Test single countries (non US), heading into Q4 Holiday season.

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What Are Your Top Ads?

Identify your top ads, document trends, and other tips!

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3 Styles of UA Management

I discuss the 3 styles of UA management, and which one I recommend (for now).

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Quick Hack: Revive Old Ads For ROAS Gains

Try to revive ("activate") old ads that used to work...because they have a high chance of...

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Overlay Text Editor (Videos)

Use Facebook's overlay text editor at the ad level, to create new video variations.

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Revive Your Underperforming iOS or Android Ads

How to revive an OS that's underperforming. Narrow the audience settings!

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Internal Creative Production: New Concepts & Variations

What your internal creative/design/editing team should be focusing on, to scale Facebook Ads

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5 Elements of Top Videos

5 elements of top videos! Simple headlines/backgrounds, Before & After or Noob vs. Pro, FAIL...

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Are You Tracking Your D0 and D1 ROAS Metrics?

Are you tracking your D0 and D1 ROAS metrics? I discuss why you need to measure these figures in...

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Tier 1 Country Targeting Ideas (Try More Combinations)

Tier 1 country ideas for you to test with Facebook Ads

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2 Reasons To Delete Your Ads

The two main reasons and situations you should be deleting ads in your account.

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The Optimal Number of Ads (Per Ad Set)

Finding the optimal number of ads per ad set.

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What's Your Perfect Daily Budget? (Spend Velocity)

How to discover your perfect daily budget on Facebook Ads.

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How To Find Your Perfect Daily Budget (Spend Velocity)

How to find your perfect daily budget on Facebook Ads

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Are You Testing Millennial Style Copy??

Are you testing millennial style copy? Here's some tips on how you can research and test...

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