Consumer Focus

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Consumer Focus

Multisensory packaging for visually impaired customers

In this episode, Martin is joined by advertising and design expert Karoline Lundberg. Karoline...

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How can airports make Middle Eastern customers feel more welcome?

Martin is joined by Oz Katerji, documentary filmmaker, broadcaster with Sky News and equality...

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How can stores make customers with hearing impairments feel more welcome?

Martin is joined by Guy Orlov, hearing impairment activist and owner of CSeeke, a specialist...

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Giving sweet-toothed customers a sensory chocolate-buying experience

Martin is joined by Angus Thirlwell, the CEO of Hotel Chocolat, to discuss how he revolutionised...

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What could stores do to make Jewish customers feel more welcome?

Martin Newman is joined by Simon Johnson, the chief executive of the Jewish Leadership Council...

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How can brands engage better with customers with ‘invisible’ disabilities?

Serena Bhandari joins Martin Newman to discuss her experiences around having Tourette’s Syndrome,...

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How could cosmetic brands engage better with minority customers?

Jasmine Kato and Rabia Mirza are women from minority backgrounds.  They join Martin to discuss...

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Is online behaviour evolving?

Clicktale’s Liraz Margalit joins us all the way from Tel Aviv to talk through the latest...

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What can store assistants teach us about our customers?

This episode covers the anecdotal experience of two women working in some of the UK’s biggest...

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Can you ever really understand your customers?

Martin is joined by customer behaviour expert Philip Graves, author of the bestselling book...

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What does AI mean for today’s customers?

In our second episode, Martin Newman talks to Felix Farley, data ethics expert and AI developer...

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What does Brexit mean for business?

In our first episode, host Martin Newman talks to Alex White, partner of political consultancy...

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