Analytic Partners’ Nancy Smith On Why It’s Time To Give Up On Data Perfection
The digital advertising industry has been too focused on data perfection, according to Analytic...
47:23
Why Creatives Don’t Need to Fear AI Art
Performance marketers once turned up their noses at creative, seeming to only care about audience...
48:26
Kickstarting Instacart’s Advertising Ambitions
Are retail media networks overhyped? “It’s a very fair question,” says Ali Miller, Instacart’s VP...
44:09
Marketing To The Military Calls For Authenticity
Roughly one-third of the US population has a direct connection to the military. And yet many...
48:31
Getting Into It With Intuit, The Brand With Its Own CDP
With 100 million customers and a homegrown CDP, Intuit is a data-driven brand, says Intuit CMO...
50:18
It’s Time For Traditional TV Players To (Finally) Do More With Data
The combination of attention across streaming and linear television is a massive, undermonetized...
48:20
Scoping The Ad Tech Ecosystem, With Brian O’Kelley (Reprise)
This week we’re republishing one of the most popular AdExchanger Talks episodes of 2022, with...
01:06:07
Thinking Outside The (Subscription) Box With Misfits Market
When online grocery subscription service Misfits Market was founded in 2018, it took a page right...
52:48
Truly Supporting Diverse Publishers Means Doing It On The Regular
Advertisers often talk about supporting Black- and minority-owned media companies. It’s Mark...
46:02
Regulatory Scrutiny And The Intricacies Of Ad Law With A 30-Year FTC Veteran
Mary Engle is EVP of policy at BBB National Programs, a nonprofit organization that’s helping...
56:53
Tackling CTV’s Measurement Mess With FuboTV
CTV is a total mess: Agree or disagree? “It’s a mess,” says Lynette Kaylor, SVP of North America...
48:47
Thanksgiving Episode: Talking Turkey With IAB CEO David Cohen
How should advertisers approach a wild-child platform like Twitter? David Cohen, CEO of the...
48:49
Advertising Delivers For DoorDash, With VP Of Ads Toby Espinosa
Generating awareness is great, says Toby Espinosa, VP of ads at DoorDash. But a...
44:45
Why It’s Time To Put ‘Notice And Choice’ On Notice
The “notice and choice” model makes sense in theory, but in practice? It’s a mess. Privacy...
47:11
Straight Talk With An Anonymous Guest, The Legendary Corndog Of Ad Tech Twitter
Call it a Halloween special. Our apparition of a guest this week, an anonymous ad tech Twitter...
33:44
Defining Data Ethics With Unilever’s Former General Counsel
Bringing data ethics into the marketing department is good for an org’s bottom line, says Jamie...
48:13
Inside T-Mobile’s Plan To Rideshare Its Way Into Ad Budgets
Rideshare marketing should be more than just slapping a screen in the back of a car and running...
46:36
Why Ad Blocking Is On The Rise … Again
Just like a rising tide lifts all boats, a receding tide grounds all ships. When someone turns on...
48:56
How To Hold Each Marketing Dollar Accountable
Marketers are banking on compelling creative and contextual signals for performance, with...
53:55
Episode 300: Scoping The Ad Tech Ecosystem, With Brian O’Kelley
After a hiatus from ad tech, Brian O’Kelley is back with Scope3, a new startup to help ad tech...
01:07:14
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