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Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around AdExchanger Talks
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Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around

Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market....

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Innovation Is The Only Rational Response To The End Of Third-Party Cookies AdExchanger Talks
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Innovation Is The Only Rational Response To The End Of Third-Party Cookies

The end of third-party cookies isn’t “Armageddon for marketers,” says Wendi Dunlap, Mediahub’s...

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It’s Time To Defund Misinformation And Take A More Rational Approach To Brand Safety AdExchanger Talks
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It’s Time To Defund Misinformation And Take A More Rational Approach To Brand Safety

Why is there so much misinformation circulating online? Because, unfortunately, “it’s a great...

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Ad Tech Should Have Its Head In The Clouds AdExchanger Talks
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Ad Tech Should Have Its Head In The Clouds

Ad tech and cloud tech are converging; there’s no doubt about that. But how much of ad tech will...

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Meet The Digital Marketer Who Spent Two Years Working For The FTC AdExchanger Talks
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Meet The Digital Marketer Who Spent Two Years Working For The FTC

Raashee Erry Gupta spent most of her career in the digital marketing industry at agencies and...

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Charting “The Last Media Frontier” With In-Game Ad Platform Anzu AdExchanger Talks
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Charting “The Last Media Frontier” With In-Game Ad Platform Anzu

Brands are keen to invest more into in-game advertising. But advertising in virtual worlds means...

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What’s In Store For Retail Media, With Albertsons RMN Savant Kristi Argyilan AdExchanger Talks
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What’s In Store For Retail Media, With Albertsons RMN Savant Kristi Argyilan

Retail media is exploding, but there are some obstacles standing in the way of growth. The main...

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An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Me AdExchanger Talks
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An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Me

The TV industry is on the path toward better measurement – but buyers are still lacking basic...

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Weighing AI Hype Vs. Reality With ‘AI Marketing Agency’ Boathouse AdExchanger Talks
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Weighing AI Hype Vs. Reality With ‘AI Marketing Agency’ Boathouse

Do we need to temporarily pause AI development? What are the ethical risks of AI technology?...

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The Bumpy Road To Reducing The Ad Industry’s Carbon Footprint AdExchanger Talks
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The Bumpy Road To Reducing The Ad Industry’s Carbon Footprint

The ad industry is in a unique position to galvanize global action against climate change, says...

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Keeping An Eye On Spotify’s Video Ad Strategy AdExchanger Talks
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Keeping An Eye On Spotify’s Video Ad Strategy

Spotify is all about audio, obviously. But video advertising is a strategic priority for the...

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A Walk Down Ad Fraud Memory Lane With Zach Edwards AdExchanger Talks
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A Walk Down Ad Fraud Memory Lane With Zach Edwards

In this episode, we’ll take a walk down memory lane with Zach Edwards, Human’s senior manager...

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Measurement Will Never Be Perfect, And That’s Okay AdExchanger Talks
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Measurement Will Never Be Perfect, And That’s Okay

Ad measurement is becoming more challenging due to signal loss. But there was never such a thing...

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Can TV Be A Performance Channel? AdExchanger Talks
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Can TV Be A Performance Channel?

Television advertising has the reputation of mainly being a vehicle for branding. But that’s a...

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Ecommerce Is A Good Look For Saks Fifth Avenue AdExchanger Talks
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Ecommerce Is A Good Look For Saks Fifth Avenue

In March 2021, Hudson’s Bay Company, which owns Saks Fifth Avenue, made an unusual move to split...

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Walking The DEI Walk With Direct Digital Holdings CEO Mark Walker AdExchanger Talks
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Walking The DEI Walk With Direct Digital Holdings CEO Mark Walker

Brands that don’t invest in diverse media are missing out on revenue. “Audiences in those...

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Analytic Partners’ Nancy Smith On Why It’s Time To Give Up On Data Perfection AdExchanger Talks
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Analytic Partners’ Nancy Smith On Why It’s Time To Give Up On Data Perfection

The digital advertising industry has been too focused on data perfection, according to Analytic...

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Why Creatives Don’t Need to Fear AI Art AdExchanger Talks
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Why Creatives Don’t Need to Fear AI Art

Performance marketers once turned up their noses at creative, seeming to only care about audience...

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Kickstarting Instacart’s Advertising Ambitions AdExchanger Talks
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Kickstarting Instacart’s Advertising Ambitions

Are retail media networks overhyped? “It’s a very fair question,” says Ali Miller, Instacart’s VP...

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Marketing To The Military Calls For Authenticity AdExchanger Talks
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Marketing To The Military Calls For Authenticity

Roughly one-third of the US population has a direct connection to the military. And yet many...

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