Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around
Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market....
01:00:45
Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around
Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market....
01:00:45
Innovation Is The Only Rational Response To The End Of Third-Party Cookies
The end of third-party cookies isn’t “Armageddon for marketers,” says Wendi Dunlap, Mediahub’s...
52:46
It’s Time To Defund Misinformation And Take A More Rational Approach To Brand Safety
Why is there so much misinformation circulating online? Because, unfortunately, “it’s a great...
52:23
Ad Tech Should Have Its Head In The Clouds
Ad tech and cloud tech are converging; there’s no doubt about that. But how much of ad tech will...
56:36
Meet The Digital Marketer Who Spent Two Years Working For The FTC
Raashee Erry Gupta spent most of her career in the digital marketing industry at agencies and...
58:08
Charting “The Last Media Frontier” With In-Game Ad Platform Anzu
Brands are keen to invest more into in-game advertising. But advertising in virtual worlds means...
59:04
What’s In Store For Retail Media, With Albertsons RMN Savant Kristi Argyilan
Retail media is exploding, but there are some obstacles standing in the way of growth. The main...
45:31
An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Me
The TV industry is on the path toward better measurement – but buyers are still lacking basic...
55:17
Weighing AI Hype Vs. Reality With ‘AI Marketing Agency’ Boathouse
Do we need to temporarily pause AI development? What are the ethical risks of AI technology?...
47:37
The Bumpy Road To Reducing The Ad Industry’s Carbon Footprint
The ad industry is in a unique position to galvanize global action against climate change, says...
44:51
Keeping An Eye On Spotify’s Video Ad Strategy
Spotify is all about audio, obviously. But video advertising is a strategic priority for the...
44:20
A Walk Down Ad Fraud Memory Lane With Zach Edwards
In this episode, we’ll take a walk down memory lane with Zach Edwards, Human’s senior manager...
35:45
Measurement Will Never Be Perfect, And That’s Okay
Ad measurement is becoming more challenging due to signal loss. But there was never such a thing...
43:22
Can TV Be A Performance Channel?
Television advertising has the reputation of mainly being a vehicle for branding. But that’s a...
55:32
Ecommerce Is A Good Look For Saks Fifth Avenue
In March 2021, Hudson’s Bay Company, which owns Saks Fifth Avenue, made an unusual move to split...
48:36
Walking The DEI Walk With Direct Digital Holdings CEO Mark Walker
Brands that don’t invest in diverse media are missing out on revenue. “Audiences in those...
45:35
Analytic Partners’ Nancy Smith On Why It’s Time To Give Up On Data Perfection
The digital advertising industry has been too focused on data perfection, according to Analytic...
47:23
Why Creatives Don’t Need to Fear AI Art
Performance marketers once turned up their noses at creative, seeming to only care about audience...
48:26
Kickstarting Instacart’s Advertising Ambitions
Are retail media networks overhyped? “It’s a very fair question,” says Ali Miller, Instacart’s VP...
44:09
Marketing To The Military Calls For Authenticity
Roughly one-third of the US population has a direct connection to the military. And yet many...
48:31
Vol113.跨境电商教程博主哪家强?分享&
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