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Part 1 Karen Freberg talks about crisis management and teaching social media and personal branding-auphonic-64.mp3
  • 14/05/2015
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Part 1 Karen Freberg talks about crisis management and teaching social media and personal branding-auphonic-64.mp3

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Descripción de Part 1 Karen Freberg talks about crisis management and teaching social media and personal branding-auphonic-64.mp3

Harry talks with Dr. Karen Freberg who is an Asst. Prof. At University of Louisville  in strategic communications  and an adjunct Prof. Online in the graduate Marketing Communications program at West Virginia University.

I'm excited to talk with Karen about the use of targeted social and socially curated published content as it applies to crisis communications, PR, and reputation management. I'm also interested in talking about how students can make use of social media tools for their personal branding, and her insights on the value of students engaging in the process of crisis management planning for their personal brands.
Prof. Freberg has active research in public relations, reputation management, social media and crisis communications. 
 

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