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How to Make, Test, and Iterate on Marketing Assumptions
  • 19/08/2014
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How to Make, Test, and Iterate on Marketing Assumptions

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Descripción de How to Make, Test, and Iterate on Marketing Assumptions

Manuel Weiss, Co-Founder and CMO of Codeship, shares how they apply the scientific method to everything they do, particularly in their marketing pipeline. He shares examples of experiments and how they iterate over time until they’ve optimized an assumption, and also talks through their new framework and building blocks for deploying and maximizing their marketing materials. Show Notes: Manuel Weiss Codeship.io Codeship Blog Intro Song by Alex Koch of Digital Dust Studios Outro Song by Oliver Tank "Help You Breathe"

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marketing internet tech web Technology business growth strategy startups testing saas experiments cmo scientific method marketing channels marketing framework marketing distribution

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