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How many exposure hours have you had with your customers over the last few months? – Interview with Andy MacMillan ...
  • 30/04/2019
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How many exposure hours have you had with your customers over the last few months? – Interview with Andy MacMillan ...

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Descripción de How many exposure hours have you had with your customers over the last few months? – Interview with Andy MacMillan ...

Today’s interview is with Andy MacMillan is CEO of UserTesting and joins me today to talk about their new research report: The Rise of the Experience Economy – The 2019 CX Industry Report, the work that they do, what the best brands do to understand their clients and what leaders and professionals in the CX space should be doing more of. This interview follows on from my recent interview – Everyone in an organisation should be a loyalty leader – Interview with Sandy Rogers of FranklinCovey – and is number 301 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees. Here’s the highlights of my chat with Andy: Talking today about UserTesting’s new report called The Rise of the Experience Economy – The 2019 CX Industry Report. The big headline this year was that people have really starting to talk more about the overall experience more than technology or just digital. The implication from this is that in the last few years whilst firms might have said they wanted to be customer centric or customer …

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