How do retailers tempt savvy shoppers to spend without slashing profit margins?

Have a listen to the third in our series of popular podcasts.
Hear Big River’s Category Development and Shopper Marketing experts Simon Spicer, Jenny Munro and Neil Hutton discuss the evolution of in-store promotion in response to changes in shopper behaviour and expectation.
Events like Black Sunday and Cyber Monday are here to stay. How do retailers tempt savvy shoppers to spend without slashing profit margins? Is there a way to future-proof through forecasting? Can we lure shoppers away from holding back on shopping for seasonal events?
The team come to some interesting conclusions about the problems that might rear their heads during 2016 as well as some great reasons to be optimistic about the retail scene of the future.
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