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How Content Marketing as a Growth Channel Propelled BuildFire into a 7-Figure ARR SaaS Company
  • 25/07/2016
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How Content Marketing as a Growth Channel Propelled BuildFire into a 7-Figure ARR SaaS Company

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Descripción de How Content Marketing as a Growth Channel Propelled BuildFire into a 7-Figure ARR SaaS Company

Hi everyone, today we have Ian Blair who is the CEO of BuildFire, which provides the easiest way to build mobile apps in under five minutes. It’s a no-coding-required app-building platform where people can quickly build their own mobile apps and it works in any industry because every brand can benefit from an app. Today we're chatting about how BuildFire grew to a seven-figure ARR by using content marketing rather than paid advertising, the main factors that got them there in the very competitive SaaS industry, the reason keyword research is essential, and why you must have a methodology for creating and tracking your content's progress and success. Click here for transcript. Leave some feedback: What should I talk about next? Who should I interview??Please let me know on?Twitter?or in the comments below. Did you enjoy this episode??If so, leave a?short review here. Subscribe?to?Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

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marketing podcast interview digital mobile business growth advertising CEO entrepreneur startup success traffic eric saas blair hacking app Content Ian everywhere mailing list paid keyword siu CoSchedule buildfire

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