How should a creative professional go about building an audience for an online project or brand? What can we do to connect with likeminded people and potential partners? How can bring a killer app or perfect gift to a hungry audience?
Like many others on the Internet, I don't have all the answers, but I know a few experts.
In this episode, we hear from Johanna (@GoodVibesJo) and Charles (@TheBrownVegan), the team behind Good Vibes Life, on the hard lessons learned in their first year of online brand-building. We also hear from Ben Kreuger (@BenWKreuger), of Cashflow Podcasting, on popular and proven tactics for audience growth. Finally, Kate Erickson (@KateLErickson) of Entrepreneur on Fire and Kate's Take shares the Top 7 Strategies: How to Grow a Podcast Audience.
When all's said and done, there are a few genuinely proven routes to take to building an audience, but each takes consistency, energy, and time. Lots of time. Learn what they are in today's conversation.
Show Notes & Links
Johanna is a holistic health coach, yoga instructor, and nurse
Recipes are available
Long-term strategy pays, some food bloggers have been going for 7+ years
@YogaGirl, a popular yogi who shares her personal life
Johanna & Charles have taken different approaches with social media: free-form and very regimented
"The point of social media is not just to gain followers."
—Johanna Perez-Fox
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"75% of the classroom has the same question, but no one is brave enough to ask."
—Charles Penn
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"The smallest thing you can do in the world is a single tap on a digital screen."
—Prescott Perez-Fox
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Maslow's Hierarchy
Johanna observed a loss in engagement, even in a two-month period
"In order to have an audience of any kind, there has to be a medium of communication."
—Ben Krueger
Tweet This
Pareto Principle aka The 80/20 Rule
Kate's recent blog post on growth
Critical Mass: The point at which your project's marketing isn't reliant on you
The Consistency Formula: Post Consistently + Audience Makes Listening a Habit = Podcast Growth
Facebook or LinkedIn Groups are a good place to find like-minded people, but can be distaction-filled
Derek Halpern's approach to the 80/20 rule: "Create content 20% of the time. Spend the other 80% of the time promoting what you created."
Gary Vaynerchuk says "you should never schedule a tweet."
Johanna Perez-Fox on Facebook
Johanna Perez-Fox on Instagram
Johanna Perez-Fox on SnapChat
Johanna Perez-Fox on Periscope
Charles Penn on Facebook
Charles Penn on Instagram
Charles Penn on SnapChat
Charles Penn on Periscope
Good Vibes Life on YouTube
Ben Kreuger on Twitter
Ben Kreuger (Authority Engine) on Facebook
Cashflow Podcasting on SoundCloud
Kate Erickson on Twitter
Kate Erickson on Instagram
Entrepreneur on Fire on Facebook
Entrepreneur on Fire on YouTube
Tools
Skype
Hootsuite
Meet Edgar
Techniques
Publish recipes or other content to build a following over years (decades)
Speak about yourself from a place where you learned something
Get involved with in-person events, even if you're building an online business
Position yourself as a mutual learner with a community of likeminded people
Leverage your time to the most effective tasks
Batch your tasks to save time and energy
Growth Strategy 1: Confirm Uniqueness (format, tone, content)
Growth Strategy 2: Be Social (spread the word; no one else will)
Growth Strategy 3: Be Consistent (always!)
Growth Strategy 4: Create Community (make people feel welcome in comments)
Growth Strategy 5: Do the Rounds (guest blogging and guest appearances)
Growth Strategy 6: Always Listen (continuous improvement)
Growth Strategy 7: Have a Strong Call-to-Action (send folks to the show notes or email)
Go back to your archive and use previously-released content
Choose 3-5 groups to participate in. There are too many to join to be productive.
Habits
Share your personal details as well as your professional happenings
Observe and question the value of a "Like", make sure you're asking for valuable feedback
Continually answer questions to the entire audience, rather than to individuals
Work in 2-3 hour chunks, with breaks in between
Find ways to publish your content in multiple formats and media
Be careful about scheduled posts when a dramatic event occurs in the world
Continually tweak and improve your projects; give 'em time.
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