[Ep 123] 24/7 Website Sales - The Lowdown On Internet Marketing Lingo (Part 4 of 4) with Erica Duran

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Aloha Escape Artists!
E Komo Mai!
Welcome to the Erica Duran Show – Freedom Based Luxury Lifestyle Design Radio Episode 123 – 24/7 Website Sales – The Lowdown On Internet-Marketing-Lingo Part 4 of 4.
I know! I know!  I should have done this particular episode first in the series but I added it at the end.
Maybe if it was, in the beginning, you wouldn’t care or know why these terms are important to understanding when you are new to the industry.
Many of my clients come from the corporate world and they think I am speaking another Language sometimes.
This will be a great episode to point them to when it is completed.
And this really does surprise me that they don’t know some of this and it isn’t because I am so immersed in it but what I’m thinking to myself is how much untapped business did they leave on the table by not incorporating some online marketing strategies.
I mean maybe marketing wasn’t their department in the corporation, but this is probably where the big gap lies when people leave their corporate job and start a business.
Yes, you are starting a business around something you love like professional organizing or graphic design.
But when you go into business for yourself you might find that you are only doing that thing you love maybe 20% of the time.
The rest of the time you are marketing, prospecting or networking to get the work you love.
And a little admin too – maybe 10% admin.
People just don’t realize how much marketing is involved to keep a small business or practice running.
Ok enough of my rant there!
I am having so much fun with all the new members of Club Ali’i – I am so glad I closed my larger Facebook group and added this level to Club Ali’i.
Some of you were asking what the difference was between the free version and the VIP version of the membership site and there is a chart that shows everything at ClubAlii.ericaduran.co/register
But just to point out two of the major differences in the Free Entry Level version vs. the VIP Level Access of Club Ali’i on the show today…
The VIP Version includes 2 coaching calls per month where you’ll have direct access to me to answer your questions, brainstorm strategy with you or marketing headlines, troubleshoot what isn’t working, help you get clear on your next steps, practice your sales conversations – things like that.
And there are two calls per month at the VIP level
The other major difference on the VIP Level is that the 10-day online course “10 Days To Snagging Your First High-Paying Client” is included with VIP.
Here are the internet marketing terms we’ll go over in this episode:
CRM
SEO Search Engine Optimization
Click Bait
ESP Email Service Provider
Landing Page (Lead Page)
Squeeze Page (overlay)
Lead Magnet or Optin or freebies, Optin bribe, etc.
Auto-responder
Solo mailer vs. Nurture Email vs. Newsletter
Welcome Series, Onboarding Series, Nurture Sequence
Sales Funnel
Value Ladder
Tripwire
Content Upgrade
Master Class vs. Webinar vs. Online Training vs. Tele-seminar, etc.
Sales Page
“Evergreen” – content, launches, email series
Bonus! I get asked this so many times I’m putting this little extra bonus here…
The difference between a Facebook Profile vs. Facebook Page vs. Facebook Group
 
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G-Suite – Have Google host your business (domain) email and get other useful tools for your business
Hotel Tonight App – Get $25 off your first stay when you use promo code “EDURAN41”
Book your complimentary Aloha Strategy Session with Erica Duran!
VIP Day Luxury Experience with Erica Duran
Mini-Intensive With Erica Duran
Gold, Platinum, and Diamond Packages with Erica Duran
Club Ali’i Group Coaching & Mastermind
10 Days to Snagging Your First High-Paying Clients Online Course
 
Key Resources, Tools & Links Mentioned In This Episode: Club Ali’i Group Coaching & Mastermind
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