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Do Customers Hate Waiting?
  • 02/09/2011
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Do Customers Hate Waiting?

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Pruébalo Gratis

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Descripción de Do Customers Hate Waiting?

Picture yourself staring at the screen as your brand X online search for a flight goes on and on. Now look at a travel service like Kayak that explains how the system is checking one airline and one flight after another. Where would you rather search? Would you even be willing to wait slightly longer if you felt you had a window into what was going on as you waited? In the Sepember issue of Management Science, doctoral student Ryan W. Buell and Assoc. Prof. Michael I. Norton of Harvard Business School explore the tradeoffs of the way you wait on the Internet. No reason to wait – hear them explain their research in this week's podcast.

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internet management research Harvard Business School analytics decisions operations sciences Michael Norton Ryan Buell informs O.R. ORMS management science

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