Digital Experience Management w/ Marshall Thompson
  • 03/08/2020
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Digital Experience Management w/ Marshall Thompson

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Descripción de Digital Experience Management w/ Marshall Thompson

In this episode, Marshall Thompson discusses the enterprise shift of digital experience management and how curating impactful content that resonates with guests - across all forms of corporate messaging, branding, experiences, and in-room content - can create a more memorable on-site experience. 


Episode highlights: 
Putting a definition/constructs around what digital experience management is
How to manage content and keep it updated
Identifying opportunities for automation - from easy to more advanced technology
Tips for personalization across content and activations
Other ideas for content engagement (i.e. proximity based and triggered experiences)
How to use a distribution model to drive consistencies across all client interactions
Top groups to partner with and why: marketing, executive teams, social media, and events
Strive to keep the conversation going and continually evaluate your own digital experiences
Ideas to up-level your existing content and strategies

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customer experience content management Customer journey corporate messaging Digital Experiences

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