CIM039: Fan BingBing is Back, What Influencers Consider Before Quoting You Their Fee

Summary:
In this episode, we dissect two articles featured in the China Influencer Update Newsletter. One is about the Fan Bingbing scandal, and the other is about how influencers calculate their fees.

Keije Yi, my assistant, Chinese journalist student, and former intern for famous fashion blogger, Becky Li, joins me on the show today. Keije offers a Chinese perspective of the Fan Bingbing scandal and later shares vital insights about which type of content influences her and her peers the most.

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Show Notes:

Fan BingBing’s tax evasion scandal (??100??????????????????????)Why Fan Bingbing’s scandal did not ruin her
The brand niche that saw Fan Bingbing’s scandal as a threat to business
The insights Fan Bingbing’s scandal revealed about Chinese consumers
Why Fan Bingbing’s scandal recovery has been relatively quick compared to other influencers
Which brands will continue partnering with Fan BingBing despite the scandal

How influencers calculate their fees (???????????????????????????)How influencer’s price their sponsored posts
What brands should know before teaming up with an influencer
How large brands develop sponsored content in China
Why there is not a sponsored ad process that works every time
Original photos vs Brand photos – which performs better
The number one detail young Chinese consumers look for in content
Why content format needs to vary by product

3 Key Points:
1.     Fan Bingbing’s scandal says more about the Chinese people than it does about her.
2.    In China, idols are commonly pardoned by their fans.
3.    Chinese consumers want the content they are consuming to be authentic and can be very skeptical about what brands produce.

Quotes:
“Some brands will keep collaborating with her [Fan BingBing] because, despite the scandal, she has real selling power.” –Keije.
“There are several factors that affect an influencer’s price. They will also factor in things like your brand’s reputation.” –Lauren.
“It also depends on what kind of products and what platforms you are choosing. So, for example, if you recommend an outfit, it is best that you just publish photos on Weibo. For some makeup or skincare product, I would prefer to see them on videos.” –Keije.

Thanks to our sponsors PARKLU and The Meet Group:
www.parklu.com
www.themeetgroup.com/blog   
Host:Lauren Hallanan
Website: www.laurenhallanan.com
LinkedIn: https://www.linkedin.com/in/lauren-hallanan/
WeChat ID: h1212118514

Articles Discussed:

The most recent edition of The China Influencer Update newsletter

Article about Fan Bingbing’s Comeback: ??100?????????????????????

Parklu’s report analyzing the effects of the scandal

How Influencers Calculate Their Fees: ??????????????????????????

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