Brexit, Boris and British retailers

"What on earth do those quirky island people want this time?" The question would broadly sum up the rather puzzled reaction most Germans have to the UK's referendum on the continuance of EU membership on June 23.Their puzzlement surely knows no bounds now that the generally diffuse Brexit camp has found the figurehead it so desperately needed in Boris Johnson, the immensely entertaining Lord Mayor of London. Here one is tempted to quote Frederick the Great on William Pitt the Elder: "England has been long in labour, but has now produced the man."The Brits wouldn't be Brits, however, if the "Out" campaigners hadn't chosen someone quintessentially eccentric to lead them. Johnson, with a charismatic personality and an offbeat sense of humour, sports a variety of unkempt hairstyles that make even Donald Trump look tame.Given that virtually the entire British Establishment are for continuing the delights of Brussels bureaucracy, it is unlikely that this modern-day successor to Dick Whittington will be able to make a change.However, there has always been a strong groundswell of public opinion against the membership of any European club since premier Ted Heath marched the country in 43 years ago without consulting the British people.In the event that Boris & Co make a Brexit despite the odds, what would be the likely effect on UK and European retailers and their suppliers? And how do their German counterparts view the strange wish of the British people to determine their own destiny?