Behavioural economics, alchemy, customer experience and the power of ideas that don’t make sense – Interview with...
  • 06/05/2019
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Behavioural economics, alchemy, customer experience and the power of ideas that don’t make sense – Interview with...

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Descripción de Behavioural economics, alchemy, customer experience and the power of ideas that don’t make sense – Interview with...

Today’s interview is with Rory Sutherland, Vice Chairman of Ogilvy in the UK and author of a new book: Alchemy: The Surprising Power of Ideas That Don’t Make Sense. Rory joins me today to talk about his new book, behavioural economics and what we can all do to uncover stand out ideas that don’t make sense. Note: This interview is longer than many of the usual interviews that I conduct but dive in and enjoy it as it is packed with wit and bags of insight from Rory. This interview follows on from my recent interview – How many exposure hours have you had with your customers over the last few months? – Interview with Andy MacMillan of UserTesting – and is number 302 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees. Here’s the highlights of my chat with Rory: There are 11 rules of alchemy in the book. One of them is that the opposite of a good idea can be another good idea. The whole idea of customer experience doesn’t really submit …

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