038: Why Authenticity Matters Online and Offline

Authenticity has become something that is harder to derive from this digital space as we build more distance and roadblocks between ourselves and the people we are actually trying to reach. The best compliment I get when I get off stage from speaking is, “You are the same person online as you are offline”. To me, that is the epitome of authenticity. It’s the idea that you are able to convey and be the person online that you are offline and you don’t separate the two.  
To find yourself, think for yourself.
- Socrates
On this episode I expand my thoughts to cover these questions and more:
You make engaging with a large audience look easy, what’s your secret sauce?
How can partnering with influencers impact a brand’s authenticity and engagement when they are often behind a logo?
Where do you draw the line between being authentic and mentioning brands?
Are there connections between authenticity, engagement, and influence?
Make sure to checkout the interview I did with influencer marketing tool Traackr that inspired this episode's topic here: http://www.traackr.com/blog/how-authenticity-drives-influencer-engagement-an-interview-with-brian-fanzo
Sponsors:
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Watch my 2 minute video introduction to the tool and how you sign up here: https://www.facebook.com/iSocialFanz/videos/813937512087376/ 
5min Rant Sponsor: iOgrapher
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As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as @iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.
Follow your host Brian Fanzo on Instagram Stories & Snapchat to get raw behind the scenes access to the roller coaster life of entrepreneurship as well as access to live streams where I engage with your the listeners and share how I make this all happen.
http://www.Instagram.com/iSocialFanz
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As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as @iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.
http://www.Facebook.com/iSocialFanz
http://www.Periscope.tv/iSocialFanz