Hey Everyone, Welcome to Episode #9 of the Waterless Pro Zone, My name is David Elliott and this podcast is dedicated to helping you create, grow and monetize your waterless car wash & car care business. We talk about business tactics and marketing advice, plus I interview some of the top detailers and car care professionals in the business. My focus is on helping people like you, succeed in this business.
Speaking of Success, let’s talk about the new Waterless Pro Mastermind Group.
If you are interested in hanging out with like-minded people with the purpose of helping each other work out business problems and find solutions, but most importantly, holding each other accountable and pushing for more success… then this is the group for you, Please head over to WaterlessPro.com/Mastermind and read all about it.
If you can commit to an hour per week, then please apply for a spot in the group. Thanks
Last Episode of the Waterless Pro Zone, we talked to Rick Horvath from Toledo, Ohio and this week we are talking to Jimmy Santos of Auto Sparkle Detail, in Atlanta, Georgia. Jimmy is working very hard to grow and promote his business and he is going to tell us the secret to his success.
We will bring you Jimmy’s interview in a moment…Right after the Tactics, Tools and Resources.
Here are today’s short list of Marketing Tactics, Tech Tools, Books and Podcasts.
1. Marketing Tactic: Coupons & Discounts - Yes, this is a great marketing tactic. People like to save money. They will go out of their way to save a few dollars if the service is great and they perceive it is a good deal. You can use Groupon or a service like it, of print up your own coupons and give them away. You can even post a discount code on your website or in the local paper/ small business flyer. Test out which offer works the best and repeat it 4-6 times per year. Let us know how it goes for you.
2. The Book of the week - Thank you Economy - Gary Vaynerchuk. One of my favorite marketers and businessmen. The Author of Crush it & Jab Jab Jab, Right Hook.
Gary talks about how important it is, no! How Vital it is the provide the best possible customer service to your customers. Why? Because there are many more competitors vying for their attention and your business. If you are not attentive, positive, polite and very professional every second that you are with the customer, they may just go somewhere else next time. Yes, you may say that you already knew this without reading the book. Maybe. but gary has a way with words and explains it ingrate detail and breaks it down in a way nobody else can.
Head on over to WaterlessPro.com/audio to find the link to this book. Thanks
3. Technology - Instagram - After you clean a car or sell products to a new customer, take a few pictures and post them on Instagram. This is a wildly popular site that millions of people use every day. Instagram embeds into webpages and Facebook posts. When you post your hard days work, please may see it and this proof of excellence may score you a new customer. Keep it fresh and good things will happen.
4. Podcast of the week. The James Altucher Show - James is a very eclectic person and amazing businessman. Have you heard that slogan, if you are not failing, you’re not trying? James made $20M in the Dot Com bubble and lost it all. He made another $25M and lost it all in the crash of 2008. 14 of 15 businesses that he has started have failed. Today, James talks to top entrepreneurs, authors and all kinds of crazy people. This is a podcast unlike any others on iTunes. You have to check this guy out!
5. Now for today’s guest - Jimmy Santos from Auto Sparkle Detailing, just outside Atlanta, Georgia
I have known Jimmy for many years and I am thrilled to have him on the show.
Please welcome my friend Jimmy Santos and we will see you on the other side.
Awesome interview with Jimmy Santos of Auto Sparkle Detailing.
Next week we will have Josh Dominguez, from Xtreme Clean in Pennsylvania, on the Waterless Pro Zone Podcast. Please Don’t miss it.
Until then, please be sure to check out out sponsors, Pearl Car Care and PrivateLabelCarCare.com
Spring is here and you need new waterless car wash and detailing products. Pearl has both high speed buffing products like cutting polishes and luxury nano waxes, plus a great line of waterless car wash products. Check them out at PearlUSA.net and PearlWaterlessInternational.com
My Name is David Elliott, Thank you for listening to the show and we will see you next time on the Waterless Pro Zone!
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