Hey Everyone, Welcome to Episode #5 of the Waterless Pro Zone,
The Waterless Pro Zone is where we help you create, grow and monetize your waterless car wash & car care business.
Last Episode, we talked to Bob bender of Fresno, California and this week we are talking to Jorge from Miami, Florida.
Jorge is a waterless car wash business owner, cleaning cars in Miami, but also has ties to the country of Columbia, where he also operates.
Before we jump into my conversation with Jorge, let’s first talk about preparing for a booming spring and summer season.
Are you prepared? Do you have the best equipment and car care products? How about your website? Is it up to date and showcasing your best work?
If not, and you need help, please contact me. I can help.
Besides producing, selling and marketing car care products all over the globe, I assist companies with their content marketing and lead generation efforts.
Basically, I develop systems that get more eyeballs to these company's websites & social media sites. Contact me and we will do a Free Evaluation.
Dave@WaterlessPro.com
Ok, it is time for my quick list of Marketing Tactics, Technology Tools, Awesome Books and inspiring Podcasts that you should consider working into your schedule.
1. Marketing Tactic: Vehicle Wrap - Sounds like a no-Brainer, but wrapping your ride, makes your car stand out from every other car. It is a moving/ Driving Billboard that advertises your business! People are super busy and do not pay attention to things around them, but if your car is virtually shouting at them, they will notice! This Vehicle Wrap should have your logo, a HUGE phone number and a simple call to action. Similar to the A-Frame Sign we talked about last week. Get Your Free Evaluation/ Free Demonstration/ Visit our website or Call us to make an appointment usually works the best. It does not have to be the entire car. Just the side or back tailgate or a stripe. Something that makes your car stand out with your branding on it. Final word on this.
Go bold and Go Big! If you cannot read it from across the street, then don’t do it at all.
I see too many advertisements that do not stand out. Make yours stand out. Make it work for you.
Please tell how this works for you.
2. The Book of the week - Do It Marketing - David Newman - Do It Marketing is a no nonsense book that tells it exactly how it is. No fluff - Just to the point marketing - what to do/ not to do and why. I have read 100’s of marketing books and this is one of the finest.
Please Pick this book up and read it - I have finished this book over 5 times. Head on over to WaterlessPro.com/audio to find the link to this book.
3. Technology - YouTube - The second largest website with over 1 Billion people visiting per month. This is one of the biggest channels. This is where the eyeballs are. Best of all it is totally FREE - Today, you can take video with your cell phone and upload directly to Youtube. You can even edit your video right on the site.
Bottomline is that you need to be on Youtube and then create new videos all the time. From Demonstration, Local Specials, Updates to your business or just use it as a daily/ weekly video blog. People feel like they know you after watching you on video a few times. People want to do business with people they know and trust.
Lastly, Most people are too scared to put themselves on video and post it online. This is your chance to be different and be seen. Be the one that stands out.
4. Podcast of the week. Many of you sell products or clean or detail cars on a part time basis and have a full time JOB.
My Friend Nick Loper, from the Side Hustle nation.com has a site dedicated to you guys. Nick sometimes tells me that I have side hustles on top of my side hustles, with so much going on. Anyway, Nick talks a lot about maximizing your side hustle, so you can someday turn it into your full time hustle, if that’s what you want to do. He interviews the people who are crushing it on a part time basis and figures out how they did it. I have known Nick for a few years and attend his event in Seattle. His podcast is a must listen every week. Please check him out. Side Hustle Nation.com
5. Now for today’s guest - Jorge from Miami
Jorge has been a client for many years and continues to grow his business in Miami.
Please welcome my friend Jorge and we will see you on the other side.
Jorge's Interview is here.
Next week we will have the return of Justin Bonnett from Atlanta, Georgia. Justin was on my old podcast and run Eco Auto Clean ATL.com.
Until then, please be sure to check out out sponsors, Pearl Car Care and PrivateLabelCarCare.com - If you always wanted to have your own brand of car care products but you did not know who, what or how. Check out Private label Car Care.com and get started today.
Thank you and we will see you next time on the Waterless Pro Zone!
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