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Ugly Drinks
  • 18/02/2020
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Ugly Drinks

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Descripción de Ugly Drinks

Prentice’s Takeaways:
Customers of challenger brands are agents of change.
These customers are frustrated with the status quo, and Hugh and his team knew how to leverage this.
At first, Ugly Drinks revealed the ugly truth about soda, then they used the platform to shine a light on gender inequality. 
The opportunity to engage with a fan-base who loathe the status quo is limitless. 
Show Highlights
Soda as we know it is dead
Coconut water background
Disrupting the beverage game 
Challenging the status quo - ‘punk attitude’ 
Zero sugar, sweeteners, calories, artificial flavors
Fun marketing
Purple cow
Authentic brand
Positive rebel 
Greta Thunberg
Digital marketing
Feedback from consumers 
Company is young, consumers are young
Ugly energy drinks 
Stand for more than selling a drink
Consumer rebellion 
Soda vs. Sparkling Water markets
Donating to charity 
Resources
Connect with Hugh on Twitter
Connect with Hugh on LinkedIn
Ugly Drinks Website

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