TAGP510 Christian Rouffaert : Why Are People Still Putting Ads In Their Apps

Christian Rouffaert is a Digital Entrepreneur, London, working in Information Technology and Services. Discover a viable alternative to putting rubbish ads in your beautiful apps. Get paid to provide valuable data to the large telco companies. It's GENIUS and a must listen to episode for all small teams of developers or solo Appreneurs. 















































































































































Resources: Website / Twitter  / Linkedin Extract from episode:Well, I think there’s a number of significant hurdles that you have to overcome when you work with an ad network.First of all, it’s the SDK and its integration — integrating an ad SDK into your app is quite a long-winded and complicated process. That’s the first resource drain that it imposes.Then second, what we see is that to understand the economics of that SDK deployment, there’s actually a vast amount of spreadsheets and modeling that you have to do in terms of number of exposures, numbers of click-throughs and all that. So the economics of it under normal circumstances is actually quite projective and uncertain. Add to that that the ability for the ad network then to get the adverts that work for you is sometimes limited. We’ve all seen people coming with big promises and low deliveries, so that’s the next disappointment.And finally, adblockers — today more than 30% of traffic gets blocked and actually doesn’t generate any revenue. Then the final point is when the ad gets through, it often creates the distraction and the customer disengagement that you do not want.There are all kinds of issues around mobile advertising that basically make it a very uncertain and not so nice value proposition, and that’s why we looked at some alternatives.

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