SP203: How to deliver an outstanding Keynote speech in 12 easy steps

If there’s one thing that’s consistent in the B2B sales world, it’s the fact that almost every presentation you witness, will be either partly or totally pointless. It’s the same with listening to speakers at a Trade Show or Networking Event; unless they’ve been professionally trained or they’re one of those rare breeds who are naturally engaging, you’ll be squirming in your seat, wishing for the misery to end. In today’s episode, we discover why having a great speech in your locker, is not only great for your audience, but it's a really great way to enhance your status and boost your sales career. We look in detail at the framework which you can plug your message and content into, and in doing so, take your listener on an emotional journey which features stories, intrigue and advice – all of which are designed to create optimum engagement and enjoyment. Here’s just a few of the things we get into: • How to get your talk off to a great start • Why sprinkling some ‘Salt’ during your speech will keep your listeners engaged • The importance of having an agenda • The ‘Power of Three’ technique • When it’s right to sell from the stage and when you must not! Grab a pen and piece of A4 paper and follow the steps! Links: Mark Bowden’s Ted Talk which we reference in the show: https://www.youtube.com/watch?v=1zpf8H_Dd40 Looking for advice on how to start your own podcast, check Rob Lawrence: http://www.roblawrence.co/services MY TRAINING - tired of out-dated sales training? Get involved with the only UK Sales Trainer who teaches the three traits of Ultra High Performance - here's the link to the website: https://www.salescadence.co.uk/