SE2 EP07: Influencer Marketing: knowing the Difference between Affiliates, Collaborations and Brand Ambassadors

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…Influencer Marketing: knowing the Difference between Affiliates, Collaborations and Brand Ambassadors   Influencer Marketing There are three major ways to scale brand awareness: publicity  physical distribution paid amplification: i.e. advertising     I will be talking about publicity via influencers   influencers…have audiences the right sort of influencers will help you get first time buyers   you need to understand two concepts about influencers:   1: scale of influencers   2: category or influencers   1: scale of influencers    10+ million followers - they will tend to be established celebs    1-10 million - could be established celebs and influencers that have emerges from the internet    100-1m followers - rising influencers in their own right - typically dominate a niche    less that 100K micro-influencers    As a social media influencer reaches a critical mass of followers,  audience engagement actually begins to decrease.    A survey of 2 million social media influencers by influencer marketing platform showed:     1,000 followers have a like rate of about 8%     1,000 to 10,000 followers have a like rate of 4 percent.     10,000 to 100,000 followers see a 2.4 percent like rate     1 million to 10 million followers 1.7 percent