S05 EP30: Scaling DTC Brand, LIV Watches with 4 Kickstarter Campaigns and FB Ads

On today’s episode, Kunle interviews Solomon ‘Chaz’ Chazanow, Co-Founder and CEO of LIV Watches, a DTC swiss watch micro-brand based in Miami, Florida. He co-founded the company in 2012 with his wife, Esti Chazanow, and has over 20 years of experience in the swiss watch industry.
Chaz shares his story of how he built a career around his life-long love of swiss watches. You will also get to hear about how he funded  and scaled his company through 4 highly successful (7-figure!) Kickstarter campaigns. He shares his company’s customer success philosophy which has helped him achieve a 40% repeat-customer rate.
The focus of the conversation was to understand some of the marketing & branding strategies and tools used to grow his DTC brand. For those of you who are doing or thinking of doing a crowdfunding campaign, you’ll definitely want to listen to this one! You’ll get to hear about what it takes to make a success of your first and subsequent campaigns.
----------- SPONSORS:   This episode is brought to you by:   Klaviyo    This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.   Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.   Find out more on klaviyo.com/2x.     Rewind   This episode is brought to you by Rewind.   The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.   Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!     For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’.