009: Getting Inside the Mind & Emotions of your Customers
In this Episode you’re going to learn about what motivates your customer emotionally and how...
20:58
009: Getting Inside the Mind & Emotions of your Customers
In this Episode you’re going to learn about what motivates your customer emotionally and how...
20:58
005: Mindsets for Copywriting Success
Copywriting is about learning to use words in a way that grabs attention, triggers curiosity &...
14:40
Positional Power vs. Persuasive Power
On this episode, Dave shares a lesson on servant leadership and positional power vs. persuasive...
42:11
Al Raphael is a data scientist at Mattr, a company that specialises in Influencer Marketing &...
32:01
Tristan Harris is a design thinker, philosopher and entrepreneur. Join the conversation using the...
35:46
This week I’m running a special edition of the podcast. As you may know from some of my recent...
26:55
This week our guest is Charlie Bloxham, behavioural marketer at Available Gains. Join the...
29:49
Lizzy Leigh is a behavioural researcher in the insurance industry. Join the conversation using...
29:52
Episode 98 – Does Mindset Sabotage Your Ability To Influence?
Do you sort your mail over the trash can? Do you delete most emails before you even consider...
29:56
Episode 97 – Interview With Influence Expert Brad Harker
After Steve gives the full report on his recent trip to Puerto Rico (including a priceless...
46:37
Episode 96 – Non Verbal Habits of the Charismatic Person
To kick off this episode, the guys discuss what is likely the most offensive article they’ve ever...
32:00
Episode 94 – Persuasive Voicemails
In persuasion, there are a few words and phrases that a lot of people say, but that they don’t...
32:27
Episode 93 – Asking Powerful Questions
When it comes to persuading others (through owning a business, church, non-profit), it’s all...
30:06
Episode 92 – Three Catastrophic Mistakes Veterans Make
If you’re like most people, you don’t really enjoy paying taxes. A study in the UK recently...
27:26
Episode 91 – Which Motivation Works Best?
Nobody has a perfect self esteem. We all have insecurities in ceratin areas of our life. The...
31:57
Episode 90 – What Annoys Your Prospects Most
Did you know that the noise of an aircraft engine can cause you to crave different foods? A...
33:23
Episode 89 – Don’t Be A “Corny” Negotiator
Is optimism overrated? A recent study from the University of Utah thinks so. Kurt and Steve...
30:04
Episode 146 - The 10th Commandment and Conformity.
#10Commandments - Classic ASI A real life look at the social pressures to stay stuck and the...
54:15
Episode 95 – The Latest Dirty Deeds
In our never-ending quest to become “legit”, we’re now on Facebook and Twitter! That makes us...
38:01