Brand Haiku #14: Brands and Their Personalities
In the mind of the customer, a strong, favorable, and unique brand personality differentiates a...
00:33
Podcasts de advantage
Brand Haiku #13: Brands That Self-Heal
General Motors selling cars with known defects. Major League Baseball players abusing steroids....
00:46
Brand Haiku #12: Brand and the 3 Cs
Brand. Company. Competition. Customer. Your Company: brand defines the promise your company...
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Brand Haiku #11: What are Brands Best at?
Creating choice—you cannot be chosen unless you are a choice Simplifying complex purchasing...
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Brand Haiku #10: Who Needs a Brand?
Shareholders don’t. They invest in mutual funds that own hundreds of companies. Employees don’t....
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Brand Haiku #9: Brands are About Sacrifice
There are over one million words in the English language. And every word has a unique meaning....
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Brand Haiku #8: How Much is Your Brand Worth?
We have been repeatedly taught about the resistance of any intangible, such as a brand, being...
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Brand Haiku #7: A Commodity Plus a Brand = A Premium Price
An orange ... is an orange ... is an orange. Unless, of course, that orange on a tree just...
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Brand Haiku #6: Your Story of Origin
Just about everything you say about your business can be copied by competitors. Except your...
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Brand Haiku #5: Business Begets Brand. Brand Begets Customers.
Business strategy creates an offering. Brand strategy creates customers for that offering....
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Brand Haiku #4: Brands Influence. Brands Compel.
Brands influence what customers think and feel—how they see themselves and their roles in the...
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Brand Haiku #3: Brands Mitigate Product Development Risk
In the mind of the Xerox customer, the brand is not elastic enough to stretch from office copiers...
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Brand Haiku #2: Why Customers Choose a Brand
Consumers choose one brand over another because the customer-benefits are relevant and...
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Brand Haiku #1: Sustainable Differentiation
Your competitor set is a primary source for sustainable differentiation. However, too many...
00:47
Episode 135: The Five Ways Business Must Regain Trust
Edelman is a leading global research and communication company that conducts an annual trust...
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Episode 137: Six Ways to Get and Use Great Endorsements and Testimonials
Testimonials and third party endorsements and are powerful ways of convincing customers they’ve...
17:48
MN074 CMS Slaps Fallon Healthcare With Huge Civil Money Penalty
Hey Medicare Nation! Here I am bringing you yet another Medicare Advantage Plan Sponsor, being...
21:19
How to Save $1,608 or More in Medicare Costs
Hey Medicare Nation! It's October, and that means it's Medicare season! If you need help...
33:35
3 Best Tips to know for Medicare Open Enrollment
Every year from October 15 - December 7, you can elect to change, or keep, your Medicare plan....
20:17
On this episode of the Voices or Reason podcast, Amy Donaldson and Jasen Lee talk about privilege...
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