#22 Inbound Marketing – It's All About the (Member) Journey
Usually, when people talk about social media goals, they talk about things like driving traffic...
#21 Social Media in 15 Years – Looking at Collaborative Creation on Social
Blake and KiKi interview nine-year-old Margaux Dare about the creation of her first YouTube...
Blake and KiKi talk about kids and social media by interviewing KiKi's daughter Margaux – the...
#19 How to Make an Impact with Micro-Influencers
Misunderstanding influencer marketing can do more harm to your communication efforts can do more...
#18 Social Media Content That Converts
What's worse than spending hours on a social media campaign just to watch it fall flat and do...
#17 Power Content for Social Media
What are some of the elements of power content on social media? Just because you have a lot of...
How should you approach app development to ensure your app works best and how does that integrate...
#15 When is Social Media More Sizzle Than Steak?
Who wants more fluff on social? Not us! Unless it's for the Fluffy Bunny Association. How do you...
#14 Visual Storytelling for Online Communities
KiKi and Blake learn about guest Lauren Wolfe's favorite GIFs, the 6 keys to better visual...
#13 Empowering Your Industry Influencers in Advocacy
We talk about how people can use social media to create influence in politics and advocacy. We...
#12 Online Communities and Social Media
In this episode, Blake and KiKi ask guest Lauren Wolfe hard-hitting questions about how to keep...
#11 Activists, Advocacy & Social Media
Politics can get extremely personal. Is Twitter really the best way to make change in politics?...
#10 Using Video in Social Media
Just because you CAN do video on social doesn't mean you SHOULD do video on social. More video...
#9 What Is Innovation in Social Media and Technology?
Association execs are developing new ways to connect to their members, but what does innovation...
#8 How to Talk to Your Board About Technology and Social Media
Associations make some classic mistakes when talking to their boards about tech. We find out what...
#7 Building Better Relationships with Customers Using Social Media
Why is social media important for your communications strategy and how can you use it to grow...
#6 Creating More Meaningful Content in Social Media
How do you try to make sure you are providing your customers with meaningful content? What does...
#5 Influencer Marketing is BS?!? Social Media and Influencer Marketing
Is influencer marketing just a fad? We're talking about what is real, what's not, and what truly...
#4 What Makes People Like & Share Your Social?
People are not likely to like AND share at the same time. They will do one or the other, but only...
#3 SEO is Sexier than Social Media
Why don’t people educate themselves about SEO – if not for their business or organization, for...
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