ShinyNewObject

Episode 249 / Patrick Janssen / Cisco / Partner Marketing Manager

Aligning sales and marketing objectives and data exchanges seems a no brainer, yet so many...

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• 4 días

Episode 248 / Marie Casimir Fallon / Bimbo Bakeries USA / Senior Director of Media, Analytics and Content

For Bimbo Bakeries' Senior Director of Media, Analytics and Content, AI continues to be a shiny...

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• 12 días

Episode 247 / Jeremy Nye / Just Eat Takeaway.com / Senior Insight Manager, Global

What do street names have to do with marketing planning? How do TV drama characters inspire...

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• 19 días

Episode 246 / Mark Sandys / Diageo / Chief Innovation Officer

Mark Sandys' career with Diageo started in 1997 and has taken him around the world, working in...

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• 24 días

Episode 245 / Victoria Kerr / Uber for Business / Director of Marketing EMEA & APAC

Ever wondered by B2B marketing seems to be left behind when it comes to technological innovation,...

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• 1 mes

Episode 244 / Natalia Horvath / Diageo / Head of Customer Marketing and Omnichannel Development, Global Reserve

On the latest Shiny New Object Podcast episode, Natalia Horvath, Head of Customer Marketing and...

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• 1 mes

Episode 243 / Grant McKenzie / Asahi Europe & International / Chief Marketing Officer

On the latest episode we talk to CMO of Asahi Europe & International, Grant McKenzie, who shares...

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• 2 meses

Episode 242 / Tina Tonielli / Haleon / US and North American Lead, Consumer and Business Insights and Analytics

While some insights pros prefer to float on the surface of data, Tina Tonielli is unafraid to...

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• 2 meses

Episode 241 / Nendra van Wielink-Mohamed / The Kraft Heinz Company / Associate Director, GCOE Global Media

Having access to data is key to making good marketing decisions, but Nendra van Wielink-Mohamed...

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• 2 meses

Episode 240 / Anna Estlund / Pernod Ricard / Senior Director of Insights & Strategy

The latest episode Shiny New Object podcast looks at the future of data-driven marketing with...

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• 2 meses

Episode 239 / Giovanni Pupo / LIPTON / Head of E-Commerce Media Europe

How does therapy improve your work life balance and can we even call it that - or is it simply,...

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• 3 meses

Episode 238 / David Khoshpasand / Hasbro / Amazon Performance Marketing Manager

For marketers, the pursuit of profit and short-term gains can leave you without a continuous...

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• 3 meses

Episode 237 / Paul Robinson / Jabra / Director Marketing, Europe, Middle East, Africa, Central & Latin America

You may be tempted to think that DTC is nothing new in marketing and sales, but Jabra's Paul...

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• 4 meses

Episode 236 / Rishi Mulgund / Haleon / Performance Marketing Director

Adding sound to your online ad will make it more difficult to skip - and that's essential in...

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• 4 meses

Episode 235 / Cate McVeigh / Mars / European Senior Marketing Analytics Manager

On this latest podcast looking at the future of data driven marketing, we discuss how the...

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• 4 meses

Episode 234 / Grettel Clark / Ottobock / Senior Performance Marketing Specialist

Grettel Clark, Senior Performance Marketing Specialist at Ottobock, firmly believes that TikTok...

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• 5 meses

Episode 233 / Qaiser Bachani / Mondelēz International / Consumer Experience Lead, Europe & Global Brands

What if the outcome of relying on more automation and AI tools meant that advertising and...

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• 5 meses

Episode 232 / Rebecca McCowan / The Coca-Cola Company / Design Lead

Rebecca McCowan, Design Lead at the Coca-Cola Company, believes in slow design and long-term...

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• 6 meses

Episode 231 / Jill Cress / H&R Block / Chief Marketing and Experience Officer

In the latest episode, Jill Cress, Chief Marketing and Experience Officer at H&R Block, talks...

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• 6 meses

Episode 230 / Sorin Patilinet / Mars / Senior Director, Marketing Effectiveness

How can marketers measure the effectiveness of their messages? Using neuroscience, says Sorin...

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• 6 meses