Service Design 2012 Presentations

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Service Design 2012 Presentations

Why I hire poets (10-minute talk)

My three Associates at Pure and Applied are each poets working now on Service Design and User...

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Building a community of practice on service design (10-minute talk)

We have often turned to overseas case studies and examples, forgetting to learn from what we have...

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Harnessing the creativity of the uncreative! (10-minute talk)

I have always believed that we are born with nothing but creativity in our blood. It’s...

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Blended design teams: from clients and consultants to co-workers

Our presentation tells the story of a blended design team comprising a National Australia Bank...

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Public sector design: Driving internal and external change one step at a time

In this presentation, Mel Edwards and Justin Barrie from DMA use examples of public sector...

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Transcending transactional spaces: Incorporating memorable experiences into design

Consumers are people. People who are emotional. They seek experiences that leave them with...

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How to transform vision into value

This presentation shines the light on what's missing in turning A customer experience vision...

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