Turning Signal Loss Into A Gain
Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech...
50:34
A New Day For Targeting And Analytics
Jeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in...
48:38
All Marketing Is Performance Marketing
If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing”...
01:00:03
Bloomberg Media Went Direct And Has No Regrets
It’s been more than a year since Bloomberg stopped running third-party programmatic display ads...
43:04
Businesses will always need to find a compromise between privacy and utility, but it’s more than...
49:06
From ‘Big Data’ To Business Intelligence
It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president...
44:04
Advertisers expect direct proof of performance from their streaming ad buys. But even though...
53:09
Straight Shooting With Invisalign
If you’re an ad tech or martech vendor thinking about pitching a marketer, then Kamal Bhandal,...
56:11
Dispelling Multicultural Myths
“There is no scale in multicultural media.” Lashawnda Goffin, CEO of Colossus SSP, has heard that...
43:17
#NoFilter With Eyeo’s New Chief Product Officer
Do people hate ads? No, according to Vegard Johnsen, who joined eyeo as chief product officer...
48:20
Inside Ally Financial’s Big Bet On Generative AI
Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is...
51:59
Generative AI Is Moving From Hype Into ‘Serious Mode’
Over the summer, Gartner placed generative AI at the peak of inflated expectations on its hype...
51:03
AWS Wants To Be The Backbone Of Independent Ad Tech
Rather than a competitor to data clean rooms, Amazon Web Services – which has a data clean room...
51:53
A Healthy Dose Of Programmatic, With Doceree’s CEO
Meet Doceree, a programmatic healthcare marketing platform with a twist. Rather than allowing...
44:14
Why Semafor Embraces The B2B Publisher Mindset
Reaching a scaled audience is important for publishers – but scale at all costs is just a race to...
48:20
Don’t Talk Yourself Into A Downturn In 2024
Ad revenue in the US is set to grow in the year ahead. So pour one out for 2023 – but try not to...
01:03:14
Scratch Their Surface, And Not All Automated Ad Products Are Alike
Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket – but...
55:26
The MRC May Be Old, But It’s Getting With The TV Program
The Media Rating Council has the same goals of promoting fair media measurement as it did when it...
52:04
Taking The Measure Of Measurement On TikTok
As TikTok’s global head of marketing science, it’s Jorge Ruiz’s job to prove that ads on the...
43:56
It’s Time For Vanity Metrics To Perform A Disappearing Act
Just because a channel isn’t where a final transaction happens doesn’t mean it’s not a...
53:19
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