Mums: creating an online parenting platform with Isis Nyongo from MumsVillage

One of the upsides of the internet is the ability to collect and store information that was previously only passed down between generations, or spread by word of mouth.One of its downside though, is that it's a very big place, and trying to find relevant information can be a thankless task in a world where we're all short on time.Of all the information that's out there, Mums Village is looking to organise it for a discrete set of peopleMums in Kenya.Isis, the founder of Mums Village, and I discuss the platform she has built.We go into what Kenyan Mums are wanting to know about, the partnerships they've built with local and international business and how she's seeing the next wave of internet users engaging with content in a different way.What I like about this is how Mums Village sit in the middle of two sets of people who each have a need.Namely, that they are providing value to Mums (whom they don't charge) and that this aggregation into one place is valuable for brands looking to connect with them (where they do charge)This is a good lesson for any entrepreneur looking at creative ways in which they can build a business.Also, we make reference to a podcast interview with a company called Lynk. You can listen to that episode by searching for the Services Marketplace episode when scrolling through the archiveShow notes at http://samfloy.com/podcast/mums-creating-an-online-parenting-platform-with-isis-nyongo-from-mumsvillage