Make it Happen with Sarah Houldcroft - writing your business book

Sarah Houldcroft is an Independent Publisher at goldcrestbooks.com  She is also a Business Book Coach - turning business experts into expert authors
"I’m the founder of Goldcrest Books and I like to say I make dreams come true! If you have ever dreamed of becoming a published author then I’m your woman so to speak. I work with new and existing authors, both fiction and non fiction. I take their manuscripts and create paperbacks and ebooks, help them with Amazon and basically take the stress out of the whole process and make it a fun experience for my clients.
I think authors face two main challenges – the first one is actually getting started with writing, I am thinking particularly of business books here. Turning a wish into a Word document is the hardest thing for a lot of potential authors. A huge percentage of people who want to write a book don’t actually ever do it. So I work with clients to help them get started. If any of your listeners are struggling with this then I offer a free download to help particularly coaches, speakers and business experts start writing. It is called the 4Ps principle to start writing your first book https://www.goldcrestbooks.com/the-4ps-principle/ 

I also offer 1-2-1 sessions with clients to help them find or develop a book idea
The second challenge is promoting the book after it is published. Business books have a slightly easier time perhaps as generally the author already has a number of contacts or clients that she can reach out to. But it does take perseverance and generally a lot of time on social media! One of my authors turned down a traditional publishing deal as she felt she could do a better job herself. She is on social media every day and sells pretty consistently. Just putting a book up on Amazon just isn’t enough these days. The key is to be creative and get noticed, obviously."
Connect with Sarah at goldcrestbooks.com
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