Liat Abada - Marketing plan basics; Spotify's playlists; and subscriptions as ownership

Liat Abada is a marketing executive who has worked with Sony Music, Universal Music Group, Epic Records, and now VegOut Media. Her expertise as a marketing executive includes project and account management, brand partnerships, press and publicity, and so much more.
In this episode Liat discusses the game-changing playlist features on Spotify, thinking of subscriptions in terms of ownership, and the basics of what a marketing plan consists of.
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Links to products/websites mentioned:
Spotify: https://www.spotify.com/us/
Apple Music: https://www.apple.com/apple-music/
Tidal: https://tidal.com
Billy Joel: https://www.billyjoel.com
SiriusXM: https://www.siriusxm.com
Starbucks: https://www.starbucks.com
McDonald’s: https://www.mcdonalds.com/us/en-us.html
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Quick links:
:35 - About Liat Abada
9:53 - How do you not pull your hair out when you’re working with so many people and on such large projects?
12:49 - How do you manage your work/life balance?
20:48 - Why do you enjoy social media so much?
27:17 - Spotify’s revolutionary playlist features and how it’s greatly impacted the industry
34:43 - There’s so much data, and that’s why artists are becoming so successful.
39:13 - What’s the next “big thing” in music?
45:22 - Validating the fans’ voice by catering to what they want
51:40 - In your experience, which platform is most important? Does it matter?
57:23 - Thinking about subscription in the terms of ownership
1:04:14 - Not a lot of people are doing what they love on a daily basis
1:07:09 - Can you walk us through what should be included in a marketing plan?
1:14:11 - How long does it take to write a marketing plan?
1:17:11 - Would you write a marketing plan just for yourself or should they be written for everybody involved on the project?
1:22:31 - Do you have a marketing plan template for people to reference?
1:23:50 - How can the listeners follow you?
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Connect with me:
Website: https://www.lennoncihak.com
Patreon: https://www.patreon.com/lennoncihak
Mailing List: http://eepurl.com/dlYpxT
Instagram: https://www.instagram.com/lennoncihak/
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/channel/UC5eX_uxAUIwBC0gyKwCbqtw
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Connect with Liat Abada:
Email: vedgemusicmarketing@gmail.com
Spotify: https://open.spotify.com/user/liatlem?si=5EI3dGRBTN-WvfMwhGVIeg