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Late to the game, LA Liga chases Asian market
  • 07/02/2018
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Late to the game, LA Liga chases Asian market

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Descripción de Late to the game, LA Liga chases Asian market

Why is Corporate Social Responsibility so important to a company? Former pro-athlete turned entrepreneur R. Sasikumar highlights the significance CSR has on a company. We're joined exclusively by Ivan Codina, the managing Director of La Liga in South East Asia, Japan and South Korea as he takes us through the different practices the organisation has implemented to grow their presence in the region. And finally, R. Sasikumar sums up the impact Spanish football has had in South East Asia.

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marketing radio spain business sports investment strategy Asia branding Singapore football CSR sponsorship sportstrends

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