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Ivory crush sparks huge PR win for China
  • 17/01/2014
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Ivory crush sparks huge PR win for China

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Descripción de Ivory crush sparks huge PR win for China

For the first time in, well, ever, the world's media, the Twitterverse and blogospheres were euphoric about a Chinese policy initiative. The Chinese government's decision to destroy 6 tons of its vast stash of confiscated ivory was so well received around Africa and the world, one has to wonder why Beijing spends billions on public diplomacy programs (e.g. CCTV Africa) when all it has to do is ban the sale of ivory and it will seemingly win a much bigger pay off in good will around the world. Plus, a CNN report from the Republic of Congo leverages some well-worn cliches in the poaching wars.

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international china áfrica Beijing foreign south public policy relations ivory zambia diplomacy elephants

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