InTransition 123: Talking to Angela Sinickas about how to measure communication with numbers
  • 08/08/2017
  • 6
  • 0
  • 0

InTransition 123: Talking to Angela Sinickas about how to measure communication with numbers

Audio no disponible. Inténtalo más tarde.
  • Descargar
  • Compartir
  • Me gusta
  • Más
    • Escuchar en popup
    • Denunciar Contenido
Preparando para la descarga

Preparando audio para descarga.

Escucha patrocinada. El audio empezará en pocos segundos...

Escucha sin anuncios y sin esperas con iVoox Premium

Pruébalo Gratis

X

Descripción de InTransition 123: Talking to Angela Sinickas about how to measure communication with numbers

This week on the InTransition Podcast David talks to a ‘legend of the communications business’ Angela Sinickas who has been the in the field since 1974. Labelled as a pioneer of organisational communications measurement and measuring effectiveness Angela is quite renowned amongst publications such as Harvard Business Review, the Journal of Communication Management and Communication World.
Now the CEO of Sinickas Communications she is a consultant for brands all around the world including Barclays, CISCO, Ergon, Verizon and ING Bank with a reputation for making a promise and sticking to it.
Discussed in this podcast:
The importance of measurement in communications
Her history in the field – from journalism to avoid maths to pioneering data analysis for communications
Turning communication into numbers
Problems faced in the field and tips to counteract them
How to stay afloat in a fast-growing industry

Mostrar Ocultar

business communications Angela measuring contentgroup Intransition sinickas

Comentarios

Por decisión del propietario, no se aceptan comentarios anónimos. Registrate para comentarlo.

Más de Política, economía y opinión

VER TODOS