Georgina Atwell, founder of Toppsta

Welcome to Season 2 of Publishing Insight! 
This interview was recorded in January 2020 and my guest is Georgina Atwell, founder of Toppsta, the biggest review and recommendation platform for children’s books in the UK.  Before creating Toppsta, Georgina worked at Penguin, DK and Apple. 
We discussed: working on digital products in publishing vs at a tech company, what are Toppsta’s mission and business model, what are the most important steps to develop a new digital product. She also gives advice for people applying to entry-level roles in publishing, talks about current trends in children’s literature and recommends some of her favourite titles.

Blog post with the list of books recommended by Georgina.
Episode about Children’s Editorial (Christine Modafferi)
Episode about Digital Strategy (John Campbell) 
Thanks for listening! If you have enjoyed this episode, please subscribe, leave a review and recommend it to a friend or on social media. 
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Music: Modes of Light by Stephen Elliott https://soundcloud.com/stephenelliott-1  
Portrait illustration by Ellie Beadle.
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