Friday Thoughts - How To get Started with Service Plans

Step 1 -  
Direct Debit Set up...
Create GoCardless Account
Go to https://manage.gocardless.com/signup
Create account
Verify bank details
That's it, it really is that simple to start accepting direct debits. (We will dive a lot deeper next week, for now just creating the account and getting the bank verified is important and gets you a lot further than the vast majority of Plumbers!).
Step 2 - 
Increasing Perceived Value of Product (Boiler Service Package)
Name it… (DO NOT just call it a boiler Service… time to get a little bit creative!)
Add value to your new  ‘Product’  What’s included, how can you make it feel more, what can you include that doesn’t cost you much but will increase the perceived value of this product?    
Give Reasons for your customers to Sign Up, what will encourage your clients to sign up? ( Offers? Sign Up bonuses? ETC )
Step 3 - 
Market research…
Who’s currently offering service plans? Check your local area to see who is currently offering service plans in area.
What are they offering? Look through and take some key points from what they are offering.
How Much are they Charging? Detail what they are charging for what...
Right… 
That’s its for Part 1, it very Important that you complete the above tasks so when Part 2 comes out you can get straight to it.

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