Guest: Victor Ricci @victorjricci Victor Ricci talks with Dave Rael about building a team, taking action, and marketing for app developers Victor Ricci is a college student, former Vine celebrity, and founder of Trend Pie, an influencer marketing platform that helps app developers drive cost effective downloads and whose customers include Sworkit, Unilever, Yahoo! Video Guide, Twisty Arrow and more. Since its launch in April 2015, Trendpie has the following statistics: 250,000,000 follower reach, 500,000,000 ad impressions per month, 50+ paying clients, $0.40 average cost per install, and almost $1,000,000 in sales since the start. Some highlights: * Generated over 80,000 downloads in one day * Helped drunk mode scale to over 1 million users * Have gotten countless apps trending on the AppStore Ricci started taking social media more seriously when his Vine account, @QuickLifeHacks, amassed over 1,400,000 followers (one of the top 100 most followed accounts in the world). He was a social media personality for years so he understands the industry from both aspects. Ricci is currently a Senior at Seton Hall University pursuing a degree in Marketing. Chapters: 1:46 - Dave introduces the show and Victor Ricci4:33 - How Victor gained a large following on social media6:29 - Victor's business journey and interaction with software10:00 - Trend Pie - what it is and why it exists14:02 - Building a team at Trend Pie16:50 - The experience of interacting with Trend Pie as an app developer18:34 - Victor's busy life and the battle with procrastination22:14 - Victor's success story - creating a high-performing team24:46 - Identifying the right people to hire28:02 - Learning to trust yourself and take action despite doubt30:18 - Victor's book recommendation31:17 - The things that have Victor most excited33:28 - Victor's causes of pain and suffering37:09 - Victor's top 3 tips for delivering more value39:51 - Keeping up with Victor Resources: Trend Pie The Trend Pie Blog Vine The Mythical Man-Month: Essays on Software Engineering, Anniversary Edition (2nd Edition) - Frederick P. Brooks Jr. The Buffer Blog Neil Patel Victor's book recommendation: The Art Of War - Sun Tzu Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley - Antonio Garcia Martinez Victor's top 3 tips for delivering more value: Communicate effectively Build upon the relationships you have Focus on the true value
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