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EP62: The Influencer Strategy Asia Matos Uses to Help Startups Grow
  • 15/10/2019
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EP62: The Influencer Strategy Asia Matos Uses to Help Startups Grow

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Descripción de EP62: The Influencer Strategy Asia Matos Uses to Help Startups Grow

One of the hardest jobs as a marketer is to help startups get some initial traction of their product.
We talk to Asia Matos, founder of DemandMaven, a consultancy that helps startups with that exact challenge.
We talk to Asia about:
- Why the biggest challenge for most startup founders is focus, and why they should narrow their ideal customer segment to a tiny group. - How customer research helps Asia to find customer acquisition strategies that work for startups, along with an example of how it helped her identify the perfect search strategy for a client. - The one customer acquisition Asia thinks is ideal for startups who are just getting started with customer acquisition.
Happy Growing

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