EP47: Hector Gonzalez- Impact is Like a Game of Chess, Content is Your King but Leadership is Your Queen

Welcome to another episode of Dropset Gorgeous Radio! I know building your own business is hella demanding and I want to provide you with as much valuable knowledge as possible to make your journey easier. This year, I’ve already had some pretty amazing guests on the show and this episode adds to that rock star list! Hector Gonzalez is a good friend of mine and a genius when it comes to maximizing content!    
The importance of content even as short as captions and headlines  
Why you should focus on the client’s desire instead of just product/service details
How personalization determines good content from bad content
Suggestions for letting your true self shine through your content
The impact of leadership and taking ownership of your life  
The power of mentors and being open to receiving feedback and help
The value of empathy and making authentic vs. artificial connections
 
As a child, Hector had a speech impediment and struggled in school. Hector’s love for writing began to grow when he realized it allowed him to express himself more freely and easily. In high school, he recognized the power of using your words to connect to an audience and now helps entrepreneurs and business owners use content to create an authentic human connection to their ideal client.   
Powerful Quotes to Remember:
Business is HUMAN. Business is transforming from B2B to H2H. Human to human and heart to heart.
The more a business acts less like a company and more like a living organism, the more people feel a sense of deeper connection and deeper meaning.
As humans, we are malleable. We all experience discomfort but we can all learn to deal with it.  
In order to be a leader for others, you should be open to receiving leadership from others and be a leader to yourself.
If you’re not growing, you’re dying.
We’re interconnected and interdependent. We’re in an ecosystem and cause each other to grow.     
 
Hector’s Facebook
Hector’s Instagram
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