EP40: From Gorillas with Calculators to Streams of Cool. A chat with Wayne Bishop
  • 01/10/2020
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EP40: From Gorillas with Calculators to Streams of Cool. A chat with Wayne Bishop

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Descripción de EP40: From Gorillas with Calculators to Streams of Cool. A chat with Wayne Bishop

The Warc (World Advertising Research Centre) report on The Future of Strategy 2020 report is based on a global survey of strategists and highlights the impact of COVID 19 on the role of strategy and strategists around the world. The report highlights 3 reasons for optimism and 3 reasons for pessimism for strategists and this week The Doc and The Guru unpack those insights with one of South Africa’s top award-winning media strategists. Tempted as we are on The Doc and The Guru podcast to restrict guests to only those under the age of 30, we decided to defy modern advertising convention and invite onto the show the winner of the MOST Awards Media Agency Rising Star 2014 - Wayne Bishop: Managing Director PHD. Globally Warc reports that strategists have been crucial to the pandemic response and have had a unique chance to shine, despite the cutbacks in media budgets and staff gearing. Join us on the upside of Covid19 as we chat about the role of strategy in marketing and media, as a counterfoil to the Gorillas with Calculators mindset, and the multi-faceted offering that defines the successful media agency today. This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

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