EP118 – Its Not About What You Know Its About Who You Know!

Its Not About What You Know Its About Who You Know!  
In today’s society it seems that people tend to focus on the importance of building “what we know about life,” and rarely focus on the importance of building “who we know.” In current society, it has never been more important to be aware of “who we know”.
Not to be confused, “what we know” is still very important in life. Education and the skills we acquire over time are pivotal to our experiences in life.
“Who we know” is believed to be even more important for entrepreneurs. Alice Heimen, the author of Connecting Your Way To New Business, supports the importance of entrepreneurs building “who they know”: “Building a network will help entrepreneurs get their products and services into the market. Social media platforms have made this process so much easier.
 
People sometimes put a lot of emphasis on the importance of building “what we know,” but many fail to recognise the importance of building “who we know”.
In particular circumstances, “who we know” is just more important than “what we know.” Even though many of us aren’t taught how to properly build our network of connections from our peers, there are a variety of ways we can do so. Whether it is online or in person, we have the opportunity to build “who we know.”
“It’s not what you know, but who you know”.
Scenario:
Imagine a scenario where two postgraduates are hoping to get the last spot in a specific school program. The first student has better grade results than the second, but the second is close friends with the dean of admission’s son. Who do you think will get that last spot?

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